on page seo

 Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

PURPOSE:- its purpose is to create search engine friendly website and to increase website traffic.

On-Page Search Engine Optimisation Techniques

1. Page Titles. Your page titles are one of the most important SEO factors on your site. ...
2. Meta Descriptions. Many people forget to include meta descriptions for their pages. ...
3. Meta Tags. ...
4. URL Structure. ...
5. Body Tags (H1, H2, H3, H4, etc.) ...
6. Keyword Density. ...
7. Image SEO. ...
8. Internal Linking.